Today, The New York Times reported that Google will be launching what is being called the “living stories” project. The “living stories” project is a group effort by Google, The New York Times and The Washington Post that will take content from online news sites and make it so people can easily find related content pertaining to the news story in question.
Living Stories will update and post the most recent articles online in a list format from the time it was published. Unlike most news aggregators, the headlines will not serve as a link to the actual web page of the article. Instead it will link to a new site where the article is published with video and pictures, if available.
What is new about Living Stories is that it will also offer a timeline type feature, with which the reader can view previous articles on the same topic. Living Stories will also provide links to articles, opinions and op-eds that relate to the topic of the story you read.
While this is a major advancement in how aggregators present news, it will also cause more conflict in the attempts to monetize the internet. The New York Times and The Washington Post already publish their articles for free… and now they are publishing them on Google related sites along with their own web pages.
Both sites may lose money from this, because people will be more inclined to look up the story through Google. From this the amount of traffic on both NYTimes.com and WashingtonPost.com will decrease causing less people to view their advertisements.
This is the same fear the Rupert Murdoch explained when he pushed Google into taking off content from the Wall Street Journal. Now Murdoch is trying to strike a deal with Microsoft’s Bing.com to post articles from the Wall Street Journal in return for payment.
Aggregators, as a whole, are risky to the news environment and could potentially make it even more difficult for online journalists to make a buck.